4 Golden Tips for Improving Product Images on eCommerce Websites
They say that a picture is worth a thousand words. However, when it comes to small, grainy, and otherwise low resolution images on ecommerce websites, a picture is worth about two words: “Forget this.”
A 2007 survey by E-Tailing Group revealed that almost 80% of online shoppers state that they are “very to somewhat” influenced by content quality when deciding whether or not to purchase from a retailer online. “Content quality” here includes the descriptions, but it also includes the images. Another 72% told the survey that when they are faced with incomplete information, they head to a competitor’s website.
That incomplete information often includes a picture that just isn’t good enough – it’s not big enough or clear enough, or it doesn’t allow the consumer to look at the product up-close or at different angles. [Continue reading]
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