Online Marketing and Search Engine Optimization Tips for Small & Medium Businesses

Are Poor Product Images Killing Your Sales?

product images on ecommerce websites4 Golden Tips for Improving Product Images on eCommerce Websites

They say that a picture is worth a thousand words. However, when it comes to small, grainy, and otherwise low resolution images on ecommerce websites, a picture is worth about two words: “Forget this.”

A 2007 survey by E-Tailing Group revealed that almost 80% of online shoppers state that they are “very to somewhat” influenced by content quality when deciding whether or not to purchase from a retailer online. “Content quality” here includes the descriptions, but it also includes the images. Another 72% told the survey that when they are faced with incomplete information, they head to a competitor’s website.

That incomplete information often includes a picture that just isn’t good enough – it’s not big enough or clear enough, or it doesn’t allow the consumer to look at the product up-close or at different angles. [Continue reading]

LinkedIn Marketing – 6 Ways to Use LinkedIn to Promote Yourself and Your Business

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Learn How to Become a LinkedIn Pro LinkedIn's 100 million users may not be as attractive as Facebook's 500 million users in the eyes of most business owners, but at the present time, LinkedIn is adding approximately one new member per second. That's … [Continue reading]

Facebook Marketing – How to Use Facebook to Grow Your Business

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Did you know that Facebook is the second most visited site in the world? Since February 2010, when Facebook beat out Yahoo!, it has been visited more than any other site in the world except for Google. In the United States last spring, Facebook … [Continue reading]

Learn How to Write a Great Press Release

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5 Rules to Become a Pro at Writing Press Releases Q: What do a pack of angry hornets, a streaker, and a good press release have in common? A: They all get your attention right away. Getting the reader's attention right away is always important … [Continue reading]

25 eCommerce SEO Tips – For Boosting Your Traffic and Sales

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What the owners of ecommerce websites don't understand about ecommerce SEO definitely hurts them. Here are twenty-five useful ideas for increasing organic search engine traffic for your ecommerce site. … [Continue reading]