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Is Page Load Time Going to be a Ranking Factor on Google?

Google wants your website to be faster. Matt Cutts recent interview at PubCon clearly indicates this. So if your website is slow, pull-up your sleeves and start working to make it faster. It would not only make your visitors happy, but can also improve your search rankings.

  • Identify garbage codes on your pages and remove it. Html, css, javascript, any junk that has piled up there should go. 
  • Follow web standards. Check w3c validators to remove and correct your codes.
  • Happy talk should die. Check, edit and remove unnecessary content that does not create value.
  • Reduce graphic images and file sizes or other media which is creating overload without creating much design and usability benefits.
  • Be real stingy

Website load speed is a usability issue. By making your site faster you are providing users a pleasure equivalent to driving on the freeways.

Matt Cutts Interview Video on Page Load Speed



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1 comment to Is Page Load Time Going to be a Ranking Factor on Google?

  • Thanks! I use Atahualpa – a WordPress template. It’s free, but with a small donation you could remove the bottom link. Worth it if you are optimizing your website for SEO.

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