What is more important – content or the links?

We all know that both content and links are important for a successful SEO campaign. However, many times due to time constraints, we have to choose between the two. Whether spend time writing good content, or to focus on acquiring quality inbound links for our websites.

I am a firm believer that, if you have some great quality content which your users would find useful and compelling, they would be attracted to link to you or place it on their blogs.

Last weekend, I was watching Matt Cutts YouTube video’s when I landed on a user query which touched this issue. Matt, in his usual authoritative friendly style, informs that great content is the foundation upon which websites should be built.

Great content will attract good quality natural links which search engines like the most. On the other hand, in order to push your mediocre content, you will have to resort to buying low quality inbound links, since most established sites in your industry may not like to link to you.

Instead of spending time and money on buying poor links, probably your should start writing good stuff that sets you apart from other websites and establishes you as an authority in your field. You could consider hiring a talented SEO copywriter to write articles and pages for you, if you don’t have the time and flair for writing yourself.