Online Marketing, Web Usability & Information Architecture

Books

• Prioritizing Web Usability, Jakob Neilsen and Hoa Loranger
• Information Architecture for the World Wide Web, Peter Morville & Louis Rosenfeld
• Don’t Make Me Think: A Common Sense Approach to Web Usability, Steve Krug
• Web Analytics: An Hour a Day, Avinash Kaushik
• Web Analytics Demystified, Eric T. Peterson
• Advanced Web Metrics with Google Analytics, Brian Clifton
• Call to Action: Secret Formulas to Improve Online Results, Bryan & Jeffrey Eisenberg
• Landing Page Optimization, Tim Ash
• Always be Testing: The Complete Guide to Google Website Optimizer, Bryan Eisenberg & John Quarto-vonTivadar with Lisa T. Davis
• Letting Go of the World: Writing Web Content that Works, Jenice (Ginny) Redish
• Head First HTML with CSS and XHTML, Elisabeth & Eric Freeman
• Head First JavaScript, Michael Morrison

SEO and Web Analytics Resources

SEO Resources	Web Analytics Resources
Keyword Research	Web Analytics Association
Keyword Discovery	UBC Award of Achievement in Web Analytics
Wordtracker	UCI Web Intelligence
SEOBook Keyword Tool	Occam’s Razor
Google AdWords Keyword Tool	Web Analytics Demystified
SEO Blogs	Web Analytics Forum at Yahoo!
Search Engine Watch	Usability Expert – Jakob Nielsen
ClickZ	Web Analytics Tools/Software
Search Engine Land	Google Analytics
SEOMoz	Piwik
SEO Forums	Yahoo Web Analytics
Search Engine Watch	WebTrends
Digital Point	Omniture’s Site Catalyst
SitePoint
WebmasterWorld
Books/Education
SEMPO Institute	» Check our SEO Services
SEOBook	» Check our Web/Google Analytics Services