Online Marketing and Search Engine Optimization Tips for Small & Medium Businesses

Resources

Online Marketing, Web Usability & Information Architecture

Books

  • Prioritizing Web Usability, Jakob Neilsen and Hoa Loranger
  • Information Architecture for the World Wide Web, Peter Morville & Louis Rosenfeld
  • Don’t Make Me Think: A Common Sense Approach to Web Usability, Steve Krug
  • Web Analytics: An Hour a Day, Avinash Kaushik
  • Web Analytics Demystified, Eric T. Peterson
  • Advanced Web Metrics with Google Analytics, Brian Clifton
  • Call to Action: Secret Formulas to Improve Online Results, Bryan & Jeffrey Eisenberg
  • Landing Page Optimization, Tim Ash
  • Always be Testing: The Complete Guide to Google Website Optimizer, Bryan Eisenberg & John Quarto-vonTivadar with Lisa T. Davis
  • Letting Go of the World: Writing Web Content that Works, Jenice (Ginny) Redish
  • Head First HTML with CSS and XHTML, Elisabeth & Eric Freeman
  • Head First JavaScript, Michael Morrison

SEO and Web Analytics Resources

SEO Resources Web Analytics Resources
Keyword Research Web Analytics Association
Keyword Discovery UBC Award of Achievement in Web Analytics
Wordtracker UCI Web Intelligence
SEOBook Keyword Tool Occam’s Razor
Google AdWords Keyword Tool Web Analytics Demystified
SEO Blogs Web Analytics Forum at Yahoo!
Search Engine Watch Usability Expert – Jakob Nielsen
ClickZ Web Analytics Tools/Software
Search Engine Land Google Analytics
SEOMoz Piwik
SEO Forums Yahoo Web Analytics
Search Engine Watch WebTrends
Digital Point Omniture’s Site Catalyst
SitePoint Other Websites We Like
WebmasterWorld
Books/Education
SEMPO Institute SEO Services »
SEOBook Web/Google Analytics Services »