Online Marketing and Search Engine Optimization Tips for Small & Medium Businesses

SEO Services for E-Commerce Websites

Helping eCommerce Stores Improve Traffic, Sales & Conversions

You may feel that you cannot afford SEO services for your ecommerce website. It is closer to the truth to say that you cannot afford to NOT invest in SEO for your ecommerce website.

In a world in which the phrase “Google it” finds its way into everyday conversations, your website absolutely must be customized to attract organic search engine traffic.

If potential customers cannot find your products due to poor search engine optimization, there’s no doubt that your business will suffer.

At SEONITI, one of our specialties is working with small and medium-sized companies to help their ecommerce website to succeed. Contact us today so that we can create an SEO package that will fit your budget.

We will help your ecommerce site:

  • Remove duplicate-content issues
  • Handle canonicalization
  • Organize content, navigation and URL structure for better indexing and search crawl-ability
  • Include keyword-rich, unique content
  • Generate strong in-bound links
  • Improve conversion rates, and much more

Common SEO Issues with Ecommerce Websites

Many ecommerce websites tend to forget the most basic rule of SEO: content is king.

By sticking with drab, oft-repeated product descriptions provided by the manufacturer, search engines punish ecommerce sites for containing duplicate content. Worse, many ecommerce sites offer very little text content at all – no free resources, no blogs, no category descriptions or category landing pages. This lack of content translates into a lack of interest on the part of both search engines and potential customers.

We can help your ecommerce site stand apart from the crowd by helping you build keyword-rich content and compelling category landing pages.

CMS and Ecommerce SEO

The other common mistake ecommerce sites make lies not within on-page content but within the website structure itself. An average WordPress theme, for example, is not always easily adaptable for ecommerce purposes. In order to make these themes ecommerce-ready, you’ll need to “look under the hood” and tweak the theme settings.

Without customizing the code for these content management systems, you may find yourself with a flashy website with many bells and whistles, but without much attention given to usability and search engine optimization.

The same holds true with other types of content management systems, including Joomla, Magento, and others.

The default settings for these CMS platforms are typically not very SEO friendly. In order to get the most out of your ecommerce CMS, you need a certain amount of expertise in customizing the coding of these systems.

SEONITI provides top-notch SEO services for your ecommerce site. We can build you a custom WordPress theme designed specifically for your products, with SEO features built right into the technical structure of the website. We can do the same with Joomla, Magento, Zen Cart, or any other ecommerce SEO platform.

Contact us now!