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The Web Analyst’s Enigma

Web Analytics thrives on cross-functional team support. A healthy dialogue, good relationship and effective data exchange with various departments and their stakeholders is a pre-requisite to this role. By ignoring conflicting goals and different priorities with other departments, the web analytics manager would send bad-signals across the company. 

Web analysts rely heavily on various [...]

What is more important – content or the links?

We all know that both content and links are important for a successful SEO campaign. However, many times due to time constraints, we have to choose between the two. Whether spend time writing good content, or to focus on acquiring quality inbound links for our websites.

I am a firm believer that, if you [...]

Google’s Fluid Rankings

Google provides several free services – ranging from Gmail, Google AdWords, Google Webmaster, Google Analytics, Google Maps, etc. If you have any of these services and are logged-in to your Google account, you will find your website listed very high for your site’s keywords when you do a search on Google. You would be [...]