Did you know that Facebook is the second most visited site in the world?

Since February 2010, when Facebook beat out Yahoo!, it has been visited more than any other site in the world except for Google. In the United States last spring, Facebook actually surpassed Google as the most visited site of all, according to HitWise (Source: TechCrunch.com, March 2010).

You may have already jumped onto the social media marketing bandwagon, but maybe your bottom line isn’t seeing results. Before giving up Facebook marketing, however, check your approach to see if you are following these basic rules of social network marketing. [Read more...]