Remember – Website optimization is a journey, not a destination. It is like a jigsaw puzzle where you are trying to fix several missing pieces together to make the picture perfect. It is not a quick fix solution. It requires months, even years of efforts to reach levels where you can claim some higher satisfaction rates. And once you are there, you still can’t stop since the world around us is changing so fast including our users’ and technologies who make us succeed.

Like in any life situation, we have to make choices when it comes to developing websites. We leave what is not good for our Websites and pick the best alternatives. At least, this is what we think we are doing. However, while doing so, we have to wear many hats – the hat of a businessman with an eye for profits, the hat of a Web developer with a concern for site development, and most importantly the hat of a visitor with an eye for his concerns.

Most of the times when we are designing Websites, we are wearing the first two hats overlooking visitors’ concerns. We think that we made the right choices for our visitors in the form of content, design and products that our Web sites carry. However the Web is full of garbage and useless Websites. I do not have to prove it. It takes time and effort to find what you are looking for on search engines, despite the fact that they have evolved and are trying to keep the garbage away from your search results. I am talking about aggregate here; your Website may be an exception. But think about the billions out there.

If you start your Web design strategy the right way, beginning with visitors’ perspective, chances are you will be able to build better Websites which will exceed your own expectations. You will be able to provide best products to your customers; will use the right language your visitor will understand or care about, and make him want to come back again. Most of the times we get so engaged and attached to our Web projects that we start to overlook visitors’ issues, even though we have been trained to think about customers first.

It is time that we must start building Websites which are useful and important to our visitors by providing them the right content at right places. By keeping things simple for our users, even if we are using some high-end technologies, we can make them masters of our Website. Once they are confident and become expert users, they will become our loyal customers and keep coming back.

With right content and right customers, our websites will become promising candidates for higher rankings for the relevant search terms. And remember this is a journey, not a destination. The rewards will be enormous if we travel the right path, putting necessary efforts and patience, with no short-sightedness.