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What’s wrong with link building, and why most people don’t do it the right way?

The notion of link building per se is wrong. It makes us do strange things and behave differently on the web, which as humans we would not like to do. Link building makes us approach other website owners with link requests, and many times outsource the efforts to a third party, which knows little [...]

Optimizing Your Internal Link Structure

Having a robust link structure is very important for search engine optimization (SEO) as search engine spiders discover pages following your URL’s and index them accordingly. Putting right anchor text on the links not only improves your search rankings but also help visitors guess the content of the landing page. Follow these guidelines to improve [...]