5 Rules to Become a Pro at Writing Press Releases
Q: What do a pack of angry hornets, a streaker, and a good press release have in common?
A: They all get your attention right away.
Getting the reader’s attention right away is always important in writing, but when it comes to writing a press release, it is the number one cardinal rule that should never be broken. A great hook in the opening paragraph draws a busy reader in and urges them to keep going.
However, while a great opening hook is essential for a great press release, it’s not the only essential element. Here’s a closer look at five rules for press releases you should always follow if you want your release to get results. [Read more...]
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