Online Marketing and Search Engine Optimization Tips for Small & Medium Businesses

Learn How to Write a Great Press Release

image of a press release news headline5 Rules to Become a Pro at Writing Press Releases

Q: What do a pack of angry hornets, a streaker, and a good press release have in common?

A: They all get your attention right away.

Getting the reader’s attention right away is always important in writing, but when it comes to writing a press release, it is the number one cardinal rule that should never be broken. A great hook in the opening paragraph draws a busy reader in and urges them to keep going.

However, while a great opening hook is essential for a great press release, it’s not the only essential element. Here’s a closer look at five rules for press releases you should always follow if you want your release to get results. [Read more...]

25 eCommerce SEO Tips – For Boosting Your Traffic and Sales

graphic images of e-commerce iconsWhat the owners of ecommerce websites don’t understand about ecommerce SEO definitely hurts them. Here are twenty-five useful ideas for increasing organic search engine traffic for your ecommerce site. [Read more...]

Link Building – 51 Tips to Catapult Your Website to the Top

link building tips

Links work as votes.
Go, get more links for your website!

Link building: it’s one of the key ingredients to high search engine rankings, but it’s also one of the areas that business owners and web developers seem to struggle with the most.

However, don’t despair quite yet. With a little elbow-grease and link marketing know-how, you can definitely get all the backlinks you need to catapult your site to the top of the pile.

Here are 51 ways to get you started. [Read more...]

Search Engine Optimization (SEO) 101, Part 1

Establishing a Website Domain Name

Establishing a website domain name and a high PageRank on Google takes significant time, efforts and commitment. There are several factors that improve your search rankings and the Google PageRank. Two most important factors are, doing proper on-page optimization and site structuring, and getting substantial amount of high ranking relevant sites linking to yours.

For new websites it is a big challenge to get other leading sites in the industry linking to theirs. However, even those sites which have been around and doing business for years; their low rankings are an outcome of the lack of work, awareness, skills, or resources to implement the right optimization and link strategies. [Read more...]