The title element:

• defines a title in the browser toolbar
• provides a title for the page when it is added to favourites
• displays a title for the page in search-engine results

Title tag is important not just as part of your search engine optimization strategy, but also for visitors, giving them a feel of what your page is all about. As title tags are displayed as main headlines on search rankings along with short descriptions of your web pages, visitors almost always read them first to come to your pages.

Title tags should, therefore, be very specific and relevant to the content of each page. Putting several keywords that do not make sense to the content of the pages in order to gain higher rankings, will not only prove costly with search engines penalizing you for this, but will also leave not so good impression on your search visitors.

An important point to remember is to have different title tags on each page as each page contains different content. Putting identical title tags on different pages will make you job difficult when analyzing those pages on the title attribute of your web analytics software.