Web Analytics - SEONITI

Web Analytics – Pick the Right Tools and Talent

It is a pity that many big enterprise businesses spend more than half-a-million dollars a year on expensive Web Analytics solutions instead of spending even half of that money on qualified web analysts.
Just because you are big and have access to enormous funds, does not mean that you must go for expensive solutions when there are barely any [...]

Google Analytics – Why I Love It?

Well, because Google Analytics (GA) is by far the best enterprise-class web analytics solution out there in the market which comes for FREE. As Google Analytics data comes in easy to use reports and formats with deep intelligence about each aspect of your website and online campaigns, you can understand and interpret it easily to implement site-wide [...]

The Web Analyst’s Enigma

Web Analytics thrives on cross-functional team support. A healthy dialogue, good relationship and effective data exchange with various departments and their stakeholders is a pre-requisite to this role. By ignoring conflicting goals and different priorities with other departments, the web analytics manager would send bad-signals across the company.
Web analysts rely heavily on various departments for [...]

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Web Analytics – Pick the Right Tools and Talent

Google Analytics – Why I Love It?

The Web Analyst’s Enigma