Online Marketing and Search Engine Optimization Tips for Small & Medium Businesses

Use Flash and Graphics to Complement the Content Not to Impress Visitors

Unless you have a designing, photography or fashion website, don’t try to impress your visitors with splash pages, heavy graphics or fancy fonts. Use graphics and flash to complement your content and to provide additional functionality, not to grab visitors attention. The designs may look cool to you but visitors definitely won’t be that impressed unless there is something in it for them. They will be bored and will leave your website prematurely without doing what you expected them to do on the site.

Online visitors are always in a hurry and looking for “doing something” or “going somewhere”. You must, therefore, respect their time and provide them the right content at right places instead of wasting efforts on short gimmicks. Web is full of that stuff and visitors have learned to ignore that. I hope, you do not want your visitors to ignore your websites.

Speak User’s Language

Using plain and simple language that users type in their search queries is the key to higher rankings on search engines. By using marketing slogans and technical jargon you are doing more harm than good to your web pages, unless yours is a technical website. Users will never use your search terms to find what they want in their queries.

Writing plain language in page titles and headlines will increase your rankings and findability. Your search logs and user testing are two effective methods of finding user’s terminology.