Website Optimization - SEONITI

What’s wrong with link building, and why most people don’t do it the right way?

The notion of link building per se is wrong. It makes us do strange things and behave differently on the web, which as humans we would not like to do. Link building makes us approach other website owners with link requests, and many times outsource the efforts to a third party, which knows little [...]

Surprising Changes on Google Search Results Pages (SERP)

I noticed a major change on Google.com search results page (SERP) today. Google.com moved the sponsored listings closer to the organic search results reducing the font size, while it’s country specific domains like Google.ca still show results in the old format with sponsored listing at far right corner.

Moving the paid search closer to the organic can have great effect of [...]

The Web Analyst’s Enigma

Web Analytics thrives on cross-functional team support. A healthy dialogue, good relationship and effective data exchange with various departments and their stakeholders is a pre-requisite to this role. By ignoring conflicting goals and different priorities with other departments, the web analytics manager would send bad-signals across the company.

Web analysts rely heavily on various [...]

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What’s wrong with link building, and why most people don’t do it the right way?

Surprising Changes on Google Search Results Pages (SERP)

The Web Analyst’s Enigma