Online Marketing and Search Engine Optimization Tips for Small & Medium Businesses

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Are Poor Product Images Killing Your Sales?

July 13, 2011 By Leave a Comment

product images on ecommerce websites4 Golden Tips for Improving Product Images on eCommerce Websites

They say that a picture is worth a thousand words. However, when it comes to small, grainy, and otherwise low resolution images on ecommerce websites, a picture is worth about two words: “Forget this.”

A 2007 survey by E-Tailing Group revealed that almost 80% of online shoppers state that they are “very to somewhat” influenced by content quality when deciding whether or not to purchase from a retailer online. “Content quality” here includes the descriptions, but it also includes the images. Another 72% told the survey that when they are faced with incomplete information, they head to a competitor’s website.

That incomplete information often includes a picture that just isn’t good enough – it’s not big enough or clear enough, or it doesn’t allow the consumer to look at the product up-close or at different angles. [Read more...]

Filed Under: Blog, Search Engine Optimization, Website Optimization Tagged With: ,

LinkedIn Marketing – 6 Ways to Use LinkedIn to Promote Yourself and Your Business

April 4, 2011 By 1 Comment

linkedin marketing

Learn How to Become a LinkedIn Pro

LinkedIn’s 100 million users may not be as attractive as Facebook’s 500 million users in the eyes of most business owners, but at the present time, LinkedIn is adding approximately one new member per second. That’s one million new users every twelve days. If they sustain their current rate of growth, LinkedIn should be as large as Facebook in a little more than a month (Source: Press.LinkedIn.com/about).

As a business owner, does that make you think twice about incorporating LinkedIn into your overall social media marketing campaign? [Read more...]

Filed Under: Blog, Search Engine Optimization, Social Media Tagged With: ,

Facebook Marketing – How to Use Facebook to Grow Your Business

March 23, 2011 By 1 Comment

facebook marketingDid you know that Facebook is the second most visited site in the world?

Since February 2010, when Facebook beat out Yahoo!, it has been visited more than any other site in the world except for Google. In the United States last spring, Facebook actually surpassed Google as the most visited site of all, according to HitWise (Source: TechCrunch.com, March 2010).

You may have already jumped onto the social media marketing bandwagon, but maybe your bottom line isn’t seeing results. Before giving up Facebook marketing, however, check your approach to see if you are following these basic rules of social network marketing. [Read more...]

Filed Under: Blog, Search Engine Optimization, Social Media Tagged With: ,

Learn How to Write a Great Press Release

March 17, 2011 By 1 Comment

image of a press release news headline5 Rules to Become a Pro at Writing Press Releases

Q: What do a pack of angry hornets, a streaker, and a good press release have in common?

A: They all get your attention right away.

Getting the reader’s attention right away is always important in writing, but when it comes to writing a press release, it is the number one cardinal rule that should never be broken. A great hook in the opening paragraph draws a busy reader in and urges them to keep going.

However, while a great opening hook is essential for a great press release, it’s not the only essential element. Here’s a closer look at five rules for press releases you should always follow if you want your release to get results. [Read more...]

Filed Under: Blog, Search Engine Optimization, Social Media Tagged With: ,
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