Online Marketing and Search Engine Optimization Tips for Small & Medium Businesses

Why WordPress is the Best CMS Platform for Your Small Business Website?

wordpress designing servicesIn the “bad old days” of website design, websites were coded by hand. Unless you were a computer geek with the time or inclination to learn HTML code, or had the money to pay a programmer, you simply didn’t have a website.

Before businesses caught on to the idea of using the web to advertise their services, most websites were essentially personal pages built by geeks.

Then came programs that made web-design a little bit more user-friendly. [Read more...]

DMOZ Directory – 10 Rules to Get Your Website Listed on DMOZ (in Record Time)

Considering that Google still owns more than 70% of web searches in the US, why even bother trying to get listed in the Open Directory Project, or DMOZ? After all, in terms of traffic, the DMOZ itself has very little to offer the average web developer.

The reason why it’s important to get listed in the Open Directory Project is that Google draws upon their data. Websites listed in the DMOZ earn a higher PageRank from Google, scooting DMOZ-lised sites to the top of the Google heap. [Read more...]

Keyword Research – 5 Steps to Drive More Traffic and More Business through Your Website

strategies for effective keyword researh

Effective search engine optimization requires one thing above all else: KEYWORD RESEARCH, the process by which a web developer or SEO expert chooses which keywords or keyword phrases to build the website around.

A website built around well-researched keywords will be infinitely more successful than a website where keyword research has been neglected. This fact holds even if the website with poor keyword optimization offers a superior product or service than the website with better keyword optimization.

Considering how important keyword research is for proper search engine optimization, here are five important steps that every web developer should take. [Read more...]

Web Analytics – Pick the Right Tools and Talent

It is a pity that many big enterprise businesses spend more than half-a-million dollars a year on expensive Web Analytics solutions instead of spending even half of that money on qualified web analysts.  

Just because you are big and have access to enormous funds, does not mean that you must go for expensive solutions when there are barely any qualified heads to handle web analytics in the organization.  [Read more...]