Online Marketing and Search Engine Optimization Tips for Small & Medium Businesses

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Google Buzz – Is it an Attempt to Kill Facebook and Twitter?

Google just announced its new service called “Buzz”. While it is Google’s attempt to enter the social marketing arena and take on the growing influence of Facebook and Twitter, it would make Gmail so much more integrated and tempting to use.

Buzz would make Gmail easier to connect in real time, enabling you to share and consume content including media with friends and family. You will automatically follow the people you e-mail and chat with, on a regular basis. It is Google’s attempt to become more social and show results in real time.

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10 Quick Tips for Your Success on the Web

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  1. Build a simple user-friendly website. Avoid clutter, unnecessary graphics and flash elements.
  2. Make your website unique. Serve a niche, know your USP and provide value to your customers / visitors.
  3. Make it easy to find and order your products & services. Don’t make visitors think and struggle to find the right content.
  4. Provide clear call to action statements at right places to improve your conversions.
  5. Put up a blog, update it often with useful fresh content. Give visitors a reason to come back to your website.
  6. Get your website optimized for free search engine traffic. Target right keywords.
  7. Implement Google Analytics correctly to track your website traffic and other campaign data.
  8. Serve your customers promptly, answer their questions and be in touch with them with email newsletters, ezines or news feeds.
  9. Run online campaigns to grow your business fast. If you are running PPC ads, keep an eye on click frauds and your ROI.
  10. Monitor, test and improve your website and online campaigns routinely using Google Website Optimizer.

Bonus Tip: Don’t stop learning. Be open to new ideas, build a network of fans, friends and customers, and manage your online reputation earnestly.

Need Help? Contact us to improve your online marketing.

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Google Analytics – Why I Love It?

Well, because Google Analytics (GA) is by far the best enterprise-class web analytics solution out there in the market which comes for FREE. As Google Analytics data comes in easy to use reports and formats with deep intelligence about each aspect of your website and online campaigns, you can understand and interpret it easily to implement site-wide changes at a faster rate. [Read more...]

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How to Get Images with Text Indexed by Google?

We all know that search engines can not read text placed on images, nor will they help you search words spoken on a video or audio file. Now the question is if you have lots of such images how to get them indexed for search results, or let’s say find the word “optimization” in your video.

The trick to get text on images indexed by search engines is quite simple. The steps are:

  • Scan your favourite article to create a jpg file
  • Include that image into a PDF
  • Submit that PDF to Google
  • Search for info in the article on Google
  • The info in your article will be found now

When we included the image on the PDF we made it readable for search engines. The text on the image is now good for indexing and searching. Your images are more SEO-friendly now – Congratulations! However, this is not going to work for you on most cases, but it creates additional opportunities in various scenarios.

Want to learn about getting your video and audio indexed? Go to this latest article at SEOmoz for detailed info.

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