Strategies for Your Success on the Web!
In the “bad old days” of website design, websites were coded by hand. Unless you were a computer geek with the time or inclination to learn HTML code, or had the money to pay a programmer, you simply didn’t have a website.
Before businesses caught on to the idea of using the web to advertise their services, most websites were essentially personal pages built by geeks.
Then came programs that made web-design a little bit more user-friendly. [Read more...]
Considering that Google still owns more than 70% of web searches in the US, why even bother trying to get listed in the Open Directory Project, or DMOZ? After all, in terms of traffic, the DMOZ itself has very little to offer the average web developer.
The reason why it’s important to get listed in the Open Directory Project is that Google draws upon their data. Websites listed in the DMOZ earn a higher PageRank from Google, scooting DMOZ-lised sites to the top of the Google heap. [Read more...]
Effective search engine optimization requires one thing above all else: KEYWORD RESEARCH, the process by which a web developer or SEO expert chooses which keywords or keyword phrases to build the website around.
A website built around well-researched keywords will be infinitely more successful than a website where keyword research has been neglected. This fact holds even if the website with poor keyword optimization offers a superior product or service than the website with better keyword optimization.
Considering how important keyword research is for proper search engine optimization, here are five important steps that every web developer should take. [Read more...]
We all know that search engines can not read text placed on images, nor will they help you search words spoken on a video or audio file. Now the question is if you have lots of such images how to get them indexed for search results, or let’s say find the word “optimization” in your video.
The trick to get text on images indexed by search engines is quite simple. The steps are:
When we included the image on the PDF we made it readable for search engines. The text on the image is now good for indexing and searching. Your images are more SEO-friendly now – Congratulations! However, this is not going to work for you on most cases, but it creates additional opportunities in various scenarios.
Want to learn about getting your video and audio indexed? Go to this latest article at SEOmoz for detailed info.
Hi, I am Ashish Kothari. I have helped several small and medium businesses make money on the web over the last 12 years. If you need help in online marketing, improving SEO, your website's rankings, traffic, usability or conversions please get in touch to find my availability!
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