Well, because Google Analytics (GA) is by far the best enterprise-class web analytics solution out there in the market which comes for FREE. As Google Analytics data comes in easy to use reports and formats with deep intelligence about each aspect of your website and online campaigns, you can understand and interpret it easily to implement site-wide changes at a faster rate. [Read more...]
How to Get Images with Text Indexed by Google?
November 27, 2009 By 2 Comments
We all know that search engines can not read text placed on images, nor will they help you search words spoken on a video or audio file. Now the question is if you have lots of such images how to get them indexed for search results, or let’s say find the word “optimization” in your video.
The trick to get text on images indexed by search engines is quite simple. The steps are:
- Scan your favourite article to create a jpg file
- Include that image into a PDF
- Submit that PDF to Google
- Search for info in the article on Google
- The info in your article will be found now
When we included the image on the PDF we made it readable for search engines. The text on the image is now good for indexing and searching. Your images are more SEO-friendly now – Congratulations! However, this is not going to work for you on most cases, but it creates additional opportunities in various scenarios.
Want to learn about getting your video and audio indexed? Go to this latest article at SEOmoz for detailed info.
Is Page Load Time Going to be a Ranking Factor on Google?
November 17, 2009 By 1 Comment
Google wants your website to be faster. Matt Cutts recent interview at PubCon clearly indicates this. So if your website is slow, pull-up your sleeves and start working to make it faster. It would not only make your visitors happy, but can also improve your search rankings.
- Identify garbage codes on your pages and remove it. Html, css, javascript, any junk that has piled up there should go.
- Follow web standards. Check w3c validators to remove and correct your codes.
- Happy talk should die. Check, edit and remove unnecessary content that does not create value.
- Reduce graphic images and file sizes or other media which is creating overload without creating much design and usability benefits.
- Be real stingy
Website load speed is a usability issue. By making your site faster you are providing users a pleasure equivalent to driving on the freeways.
Matt Cutts Interview Video on Page Load Speed
Hi, I am Ashish Kothari. I have helped several small and medium businesses make money from the web over last 12 years. If you have a project and need help in online marketing, improving SEO - website rankings, traffic, usability or conversions 
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